Dedicated to Delivering the Royal Experience
Royal Events was born from a shared vision; excellence, innovation, accessibility. Co-founders Emmitt Tyler and Kevin Spencer, teammates on the 1994 University of Louisville championship cheer team, turned industry passion into reality. Kevin launched The Crown Championships in 2016; Emmitt brought his JAMFest legacy into the fold in 2020. Together, they built Royal Events Group in 2021—an event producing powerhouse committed to elevating the cheer & dance community.
Three Promises to the Community:
- To Our Athletes– You all deserve a moment that feels big. Our stages, our production, and our energy are all built to honor the work, heart, and hustle you put in.
- To Our Coaches– Your time matters. From smooth registration and clear communication to dependable scoring and a staff that truly cares, we keep things organized so you can focus on your athletes. Not the logistics.
- To Our Fans– We’re committed to creating events that run on time and feel fun for every parent, sibling, and super-fan in the audience. When you spend a day with Royal, you can’t help but spend a day smiling.
Featured Brands:
- The Crown Cheer & Dance Championships– Setting the bar since 2016.
- Ultimate Championship Experience (UCE)– A national go-to for high-energy & affordable events.
- Royal Nationals Series– Providing high energy, professional production and industry best awards. These 2 day National events light up cities from sea to shining sea!
- EPIC! Events– Transforming cheer into a full?scale Hollywood premiere. Red?carpet entrances, cinematic production, and a show?stopping stage make every athlete feel like a star.
